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We are the Potsdam Marketing and Service GmbH (PMSG) – Your first point of contact for tourism and partner networks in Potsdam. As the municipally commissioned tourism company of the state capital Potsdam, we handle tasks in destination marketing and management. We shape the city's tourism development sustainably, with a focus on quality, and in collaboration with numerous partners. In doing so, we are guided by… Tourism concept of the state capital Potsdam.

Our Mission Our guiding principle is this: We think of Potsdam holistically as a destination, focusing on quality, sustainability, and collaboration, and developing tourism in a way that benefits guests, partners, and the city as a whole. If you'd like to delve deeper, you can learn more about our structure, locations, and key topics in our company profile. Our current planning and reporting documents can be found under Marketing Plans & Annual Reports.

As an organization, we work in the areas of communication, sales, product development and central services We focus on topics that will make Potsdam a future-proof destination: sustainable tourism development, accessible offerings, digital solutions, data-driven market research, strong partner networks, effective campaigns, and service-oriented guest care. We create the necessary structures, develop content, and connect partners from culture, business, and science.

We operate the Tourist Information at the Old Market, in mobility agency Potsdam at the main train station and a mobile tourist information service.

PMSG is also involved as Training company and supports young professionals in the tourism industry.

Our strategic partnerships are important because they strengthen our visibility, pool knowledge and enable us to further develop Potsdam innovatively together with strong stakeholders – in line with our TourCert certification.

© PMSG Steven Ritzer

Whether you are planning a collaboration, need support for a project, have media inquiries, or would like to find out about tourism products – Our teams We work closely together and can help you quickly. If you have a question but don't know who to contact, just get in touch – we'll put you in touch with the right person.

The Tourism and Sustainability Advisory Board the PMSG accompanies the strategic development of Potsdam tourism. Representatives from culture, business, science, mobility and administration meet twice a year for a full Meeting, in which central and current issues are discussed and decided upon. Additionally, meetings are held throughout the year. Working meeting These events result in intensive further work on key topics.

The Networks The PMSG are closely linked to the advisory board: The spokespersons of these networks participate in the advisory board, thus creating a direct link between operational work and strategic management.

The advisory board currently consists of the following institutions and members:

    The Tourism and Sustainability Advisory Board provides impetus for sustainable and high-quality tourism development in Potsdam and brings together perspectives from tourism, culture, business, science, mobility and administration.

    • Tourism in Potsdam – an economic factor. A source of quality of life. A future.

    What is the significance of tourism for Potsdam? How do the economy, culture and the city's society benefit, and what framework conditions are needed for successful tourism development?

    The new Brochure The report of the Tourism and Sustainability Advisory Board uses concrete figures and examples to demonstrate the economic and social importance of tourism for the state capital and what potential needs to be secured for the future.

    Tourism in Potsdam at a glance:

    • period 870 million euros in tourism revenue annually
    • period 400 million euros in regional added value
    • period 14.000 jobs, which are directly or indirectly related to tourism
    • period 1,5 million overnight stays
    • Tourism strengthens Culture, gastronomy, retail, events and quality of life

    What does Potsdam need to ensure that tourism continues to contribute to the city's quality of life and economic strength? This brochure provides insights, illustrates connections, and formulates concrete proposals from the Tourism and Sustainability Advisory Board.
     

    • Statement of the Tourism and Sustainability Advisory Board from March 2025

    At its 5th meeting on March 18, 2025, the Tourism and Sustainability Advisory Board discussed the impact of the planned budget cuts on tourism marketing. The resulting Statement It is addressed to the city councilors, the administration of the state capital Potsdam, and representatives of the press.

     

    Here you will find our most important planning and reporting documents: the current marketing plan with strategic priorities and measures as well as the Annual Report with results and developments. These documents give you an overview of how we at PMSG work and shape tourism together with our partners.

     

    Tourism is teamwork – and that's exactly how we at PMSG see our role. We collaborate with strong associations, clubs, and partners to ensure Potsdam remains visible nationally and internationally, and to work together on quality and sustainability. Each of these partnerships contributes expertise, reach, and new impetus to the destination's development. 

    Here is a concise overview of our strategic partnerships:

     

    As a tourism organization, we are TourCert-certified and rely on established quality instruments, which help both us at PMSG and our partner companies to make quality and sustainability visible. Together we create standards that building up trust and strengthen Potsdam as a destination.