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These are we

Potsdam Marketing & 
Service GmbH

Company OVERVIEW teams Tourism and Sustainability Advisory Board Reports Collaboration

We are the Potsdam Marketing and Service GmbH (PMSG) – Your first point of contact for tourism and partner networks in Potsdam. As the municipally commissioned tourism company of the state capital Potsdam, we handle tasks in destination marketing and management. We shape the city's tourism development sustainably, with a focus on quality, and in collaboration with numerous partners. In doing so, we are guided by… Tourism concept of the state capital Potsdam.

Our Mission Our guiding principle is this: We think of Potsdam holistically as a destination, focusing on quality, sustainability, and collaboration, and developing tourism in a way that benefits guests, partners, and the city as a whole. If you'd like to delve deeper, you can learn more about our structure, locations, and key topics in our company profile. Our current planning and reporting documents can be found under Marketing Plans & Annual Reports.

Companyprofile

As an organization, we work in the areas of communication, sales, product development and central services We focus on topics that will make Potsdam a future-proof destination: sustainable tourism development, accessible offerings, digital solutions, data-driven market research, strong partner networks, effective campaigns, and service-oriented guest care. We create the necessary structures, develop content, and connect partners from culture, business, and science.

We operate the Tourist Information at the Old Market, in mobility agency Potsdam at the main train station and a mobile tourist information service.

PMSG is also involved as Training company and supports young professionals in the tourism industry.

Our strategic partnerships are important because they strengthen our visibility, pool knowledge and enable us to further develop Potsdam innovatively and sustainably together with strong stakeholders.

© PMSG Steven Ritzer

Teams & 
Contact Person

Whether you are planning a collaboration, need support for a project, have media inquiries, or would like to find out about tourism products – Our teams We work closely together and can help you quickly. If you have a question but don't know who to contact, just get in touch – we'll put you in touch with the right person.

Tourism & 
Sustainability Advisory Board

The Tourism and Sustainability Advisory Board the PMSG accompanies the strategic development of Potsdam tourism. Representatives from culture, business, science, mobility and administration meet twice a year for a full Meeting, in which central and current issues are discussed and decided upon. Additionally, meetings are held throughout the year. Working meeting These events result in intensive further work on key topics.

The four Networks Sustainability, Marketing & Market Research, People at the center and MICE are closely linked to the advisory board: The spokespersons of these networks participate in the advisory board, thus creating a direct link between operational work and strategic management.

The advisory board currently consists of the following institutions and members:

    Actions and publications of the Tourism and Sustainability Advisory Board

    The Tourism and Sustainability Advisory Board of PMSG, in its 5th meeting on March 18, 2025, discussed the impact on tourism marketing resulting from the cuts proposed in the consolidation list. This statement is addressed to the city councilors, the administration of the state capital Potsdam, and representatives of the press.

    Statement of the Advisory Board

    Marketing plans & 
    Business reports

    Here you will find our most important planning and reporting documents: the current marketing plan with strategic priorities and measures as well as the Annual Report with results and developments. These documents give you an overview of how we at PMSG work and shape tourism together with our partners.

     

    Tourism Marketing Plan 2026 Annual Report 2025

    Cooperations & 
    Memberships

    Tourism is teamwork – and that's exactly how we at PMSG see our role. We work together with strong associations, clubs and partners to ensure Potsdam remains visible nationally and internationally, and to develop sustainable quality together. 

    Our most important collaborations include, among others: UNESCO World Heritage Sites Germany eV, Historic Highlights of Germany, Tourism Marketing Brandenburg GmbH, VisitBerlin, German Tourism Association (DTV) and the Excellence Initiative “Sustainable Destinations”Each of these partnerships brings expertise, reach, and new impetus to the development of the destination. 

    You can find a concise overview of our most important strategic partnerships in the Annual Report 2024 on page 7.

     

    Certifications & 
    quality standards

    As a tourism organization, we focus on established quality instruments, which help both us as PMSG and our partner companies, quality and sustainability to make them visible. Together we create standards that building up trust and strengthen Potsdam as a destination.