Events 
with the PMSG

Formats for information, exchange and personal encounters

Our events create space for information, exchange and personal encounters – and they have a clear goal:Providing impetus for further work in the destination. Together with partners from tourism, culture, business and administration, we address current topics, discuss developments and highlight what we should continue to work on together.

Whether at the Potsdam Tourism Day, in workshops or at trade fairs and promotional events: this is where new perspectives, concrete ideas and, often, the next steps for projects, partnerships and communication initiatives take shape. In this way, we foster dialogue, pool knowledge and work together to drive forward Potsdam’s tourism development.

Potsdam
Tourism Day  

“Potsdam Tourism in Transition – Culture Meets Tourism” – that was the title of the 8th Potsdam Tourism Day. Three inspiring presentations in the morning provided initial food for thought, whilst in the afternoon we explored the topic in greater depth through interactive sessions. The central question was: What can tourism do for culture, and vice versa? The aim was to discover potential, strengthen synergies and jointly shape the future – from the great outdoors to UNESCO World Heritage sites, from everyday culture to high culture. The Tourism Day demonstrated once again how closely culture and tourism are intertwined and how much energy is generated when stakeholders from both sectors sit down together.

As in previous years, we are creating a Tourism Day Report, which will be emailed to all participants and made available for download here.

Workshops

Throughout the year, Potsdam Marketing and Service GmbH offers Workshops on current developments in tourism. This includes Insights into market research results, trends and topics, which are relevant to your work in the tourism sector. 

The dates for upcoming workshops will be published here as soon as they are confirmed.

A man speaks to an audience in front of pinboards covered with Post-it notes.

Trade fairs &
Promotions  

We regularly attend trade fairs, industry events, and promotional campaigns to showcase Potsdam as a travel destination, establish new contacts, and cultivate existing partnerships. There, we engage in discussions, exchange ideas on current topics, and actively contribute the destination's perspectives.

We are currently compiling an overview of our trade fair and promotional events, which will be updated shortly. In the meantime, please feel free to get in touch with us if you’d like to know where we’ll be appearing next or if you’d like to arrange a personal meeting.

We will also be attending the ITB Berlin (3–5 March 2026) – although we won’t have our own stand, we will still be available to speak to. We would be happy to arrange individual appointments in advance so that we can meet in person and have a chat.

Teams and contact persons
People are standing at the reception desk in front of Villa Arnim.