Partner- &
participation
offers
Shaping tourism together
Shaping tourism together in Potsdam. On this page, you will find all services, tools and participation options offered by Potsdam Marketing and Service GmbH – from the latest updates from the destination and digital applications to concrete offers for sales and communication. Get involved, contribute your ideas and make use of our services in your work within the destination. Would you like to participate? Then feel free to get in touch with our teams and contacts.
Participationpossibilities
Potsdam Marketing and Service GmbH offers its partners a range of different participation options throughout the year, both online and offline. Detailed information on conditions, availability and booking options can be found in the document below. Here you will find a variety of cooperation opportunities:
Would you like to book? Send us the completed booking form of your choice. partner@potsdamtourismus.de.
We will present your offer on the MICE pages of Potsdam Marketing und Service GmbH. Reach targeted event planners with a clearly structured, high-quality presentation on these pages. Locations and Supporting ProgrammsAs a listed partner company, you also benefit from "Potsdam Plus" – a discounted listing on www.tagen-in-brandenburg.de and thus strengthen your visibility sustainably.
The social media package places your message and images on Instagram. It creates a framework of high credibility and traffic for you through linking to our brand.
With our high quality Print products such as the compact invitation to Potsdam (city tours and event highlights 2026) or the inspiring travel Magazine You provide orientation, awaken a desire for discovery and enrich your guests' stay with selected tips on the most beautiful vistas of the city.
Place your flyers where guests are actively looking for tips and offers. At our tourist information centers at the Old Market and the mobility agency in the main train station, you can reach up to 81.000 visitors per quarter who are planning or spontaneously deciding on a stay in Potsdam.
With our mailing service, you reach tourists directly before their trip and become part of their planning. Your offer is specifically integrated into relevant information packages and inspires guests even before their stay in Potsdam.
With your image or video advertisement on the screens of our tourist information centers, you can reach guests directly on site. At the same time, you also reach Potsdam residents who regularly visit our tourist information centers and make up an important part of the target group.
Since 1994, the DTV classification has provided a standardized nationwide rating system for holiday accommodations, ranging from basic to exclusive, using one to five stars. This system offers guests reliable guidance regarding amenities and quality. We are your contact partner, guiding you through the classification process and helping you make your offerings visible and comparable.
Services for partners
We support you with various services that create visibility, provide information, and strengthen tourism in Potsdam. These include, among other things:Provision of printed materials, offers in ourOnline Storeas well ashiring our mobile tourist information servicefor events, promotions or special occasions.
The specific services are currently being further developed and gradually expanded. We are already happy to advise you and inform you about existing options and future offerings.
PartnerNewsletter
With a subscription, we'll keep you up-to-date once a month on tourism topics in Potsdam. Here you'll be the first to learn about networking events, workshops, new opportunities for participation, figures, data, facts, and all campaign-related information.
Every month, your company has the opportunity to promote partner-relevant events to all subscribers via our newsletter. Please contact us for more information. Partner Services Team.
All issues of the partner newsletter can be found in the archive.
Networks
Our networks bring together stakeholders from the fields of tourism, culture, business and academia. They provide a forum for discussion, professional input and joint projects – with a clear thematic focus and a practical approach. As a source of inspiration and a link to the Tourism and Sustainability Advisory Board , they promote practical solutions and support the implementation of the tourism concept for the state capital Potsdam. They make Potsdam more resilient, innovative and sustainable – as a sustainable and liveable destination.
Sustainability in tourism
The network supports the sustainable development of Potsdam as a tourism destination and the implementation of the TourCert criteria. It serves as a platform for exchange, best practices, and concrete measures for ecological, social, and economic sustainability.
MICE Network Potsdam
The MICE network strengthens Potsdam as a sustainable and professional event location and brings together stakeholders from tourism, culture, and business. It promotes strategic positioning, visibility, and product development in business tourism.
People at the center
The focus is on HR topics such as securing skilled workers, employer attractiveness, and a culture of appreciation within the tourism industry. The network offers a platform for exchange, best practices, and new ideas related to the human factor as a key to success.
Marketing and market research
The integrated network links data-driven insights with strategic communication and brand management. It supports the development, implementation, and evaluation of key marketing measures and strengthens the participation of partner companies.
Digital
Databases
Digital databases are indispensable tools for successful and forward-looking tourism management. They bring information together in one central location, ensure it is up to date and create transparency – for both providers and guests. With our digital solutions, you can manage content efficiently, make your offers visible to the right audience and make informed decisions based on reliable data. Whether it’s events, tourism offers or valuable insights into guest behaviour: our central databases help you increase your reach, simplify processes and, together, create a strong foundation for marketing, campaigns and strategic projects.
Add your events to the central database of Tourismus-Marketing Brandenburg GmbH and boost your event’s visibility by featuring it on our website.
Please maintain and update your tourist points of interest (POIs) in the central database of Tourismus-Marketing Brandenburg GmbH, so that your guests can always find the latest information on our website.
Get actively involved and update your own details so that, together, we can establish a solid foundation for decisions, campaigns and projects. The more complete and up-to-date the data is, the better we can identify trends, develop strategies and shape the future of tourism in Potsdam.