Tourism is an important part of life and the economy in Potsdam. It creates added value, secures jobs, and strengthens trade, culture, gastronomy, and services. At the same time, it contributes to the quality of life and attractiveness of the city.
For Potsdam to continue developing successfully and sustainably as a tourist destination, it needs Knowledge of markets and guests, as well as a clear tourism profileMarket research and tourism branding create important foundations for this.
overnight stays in 2025
Average length of stay in 2025
Beds as of July 31, 2025
Tourism development needs a solid foundation. We analyze visitor numbers, source markets, overnight stays, and seasonal trends. This allows us to identify changes early, better understand target groups, and strategically tailor our actions.
Our preview of Visitor Insight We gain insights into:
Thus, market research creates a A sound basis for decision-making for destination management, tourism marketing and our partners.
A clear tourist profile provides orientation and makes Potsdam recognizable as a travel destination.
"No worries. Sans, Souci." This is the brand promise of the Potsdam tourism brand. Together with our tourism partners, we want to establish Potsdam as a place of longing and highlight its unique character. Potsdam feeling convey.
The city on the water and Island of Great Thoughts It combines lifestyle and contemporary history, royal residences and European spirit, UNESCO World Heritage and film history.
Everything about the values of the Potsdam tourism brand, its brand essence, core story and target groups can be found in the Handbook of the Potsdam Tourism Brand.
The Potsdam tourism brand forms the basis for this, To make Potsdam come alive through words and images. Together with the agency Text: van Laak Do we have one for that? Text guide developed to provide guidance and demonstrate how content can be effectively aligned with brand values. We are happy to provide you with these examples to spark inspiration for even more. more coherent communication to our common brand .
"No worries. Sans, Souci." is a Brand promisethat should be conveyed through the visual appearance (colors, photos, videos, etc.). Our photos are a fundamental part of our communication, designed to promote Potsdam as a destination and thus create reasons to visit the capital of Brandenburg. Therefore, we attach great importance to them and their quality. With this Guide to visual language For the Potsdam tourism brand, we have developed a foundation that we would like to make available to you as a guide.
Our films and videos They make the destination of Potsdam tangible and create reasons to travel by focusing on places, moods, and stories. Guide to Video Production supports this, emotions to transport clearly, a high Recognition to secure and the Potsdam tourism brand to create a coherent and visually appealing presentation on YouTube, Instagram, or at trade fairs. Storyboards are developed based on this, which... Translating brand values into film and strengthen the quality of our communication.
Tourism cannot be measured solely by overnight stays and length of stay. Its significance ranges from Value creation and jobs, culture and mobility, quality of life and sustainable urban development.
What significance does tourism have for Potsdam's economy and urban society? What framework conditions does it need to remain successful and sustainable in the future? Brochure "Tourism in Potsdam – Economic factor. Quality of life. Future." some Tourism and Sustainability Advisory Board of PMSG It puts figures and relationships into context and provides impetus for further tourism development.