Tourism is a important ingredient of life in Potsdam. He creates added value, secures jobs and strengthens trade, culture, gastronomy and servicesAt the same time, he contributes to Quality of life in the city. Visitors experience Potsdam as a culturally diverse, historically rich, and nature-oriented destination. Residents benefit from a well-developed infrastructure and an attractive living environment. In Potsdam, "living where others vacation" is a lived reality.
So that tourism long-term effectshe needs clear targets and common directionTravel behavior has changed significantly in recent years. Guests seek authentic experiences, desire a slower pace of life, and increasingly value sustainable offerings and genuine encounters on location. At the same time, competition between city destinations is growing. Travelers are reorienting themselves and deliberately choosing destinations away from the usual tourist hotspots.
For Potsdam, this means: The city's core brand needs to be sharpened, visitor flow improved, and target groups addressed more specifically. We can provide support in this area. Market research and the tourism brand.